Linemaster's engineering and content teams had written a set of Learning Center articles on how their medical foot switches are designed for safety. Accurate, detailed, and not the kind of thing anyone encounters on a phone.

I read through them and pulled a shortlist of topics that we would actually film, the ones with a physical thing you could point at. Then I booked forty-five minutes with Sean Lewis, the Director of Engineering, to hear things directly from him.

Out of those forty-five minutes: an 11:50 long-form video that anchors the Safety Through Design page, and eleven short cuts built from the standalone sections and pulls from the long-form, running weekly across Instagram and LinkedIn from May 27 through August 10.